India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets.

Luxury market of India's growth is in 2018 is US$ 30 billion from US$ 23.8 billion 2017 supported by growing exposure of international brands amongst Indian youth and higher purchasing power of the upper class in tier 2 and 3 cities, according to Assocham. 

The Indian retail trading has received Foreign Direct Investment (FDI) equity inflows totalling US$ 2 billion during April 2000–December 2019, according to the Department for Promotion of Industry and Internal Trade. With the rising need for consumer goods in different sectors including consumer electronics and home appliances, many companies have invested in the Indian retail space in the past few months.

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